Pizza Hut Social Media. Pizza Hut uses their social media accounts to create a persona around the brand Most large corporations have used celebrities or a spokesperson to help define the brand voice Pizza Hut’s social media group rejects this tactic and instead creates an inhouse personality and identity established solely from tweets and other social media posts along with their interactions.
Today there are over 6300 stores in the US using about 3% of the total cheese production of the US Jenna Bromberg the director of Social Media and Digital Engagement at Pizza Hut recently shared some insights Like many franchises the corporation is the owner of social media for the brand Bromberg explains “We prefer to keep the brand voice consistent and have one channel for pizza hut”.
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Pizza Hut uses Facebook Twitter Vine Instagram and Youtube to establish their social media presence Each platform provides unique features that the brand is able to use to connect with their fans and followers.
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In a Social Media Today webinar Pizza Hut Canada’s Andrew Ashton along with Falcon’s Mikael Lemberg and social expert Greg Gerik shared how to create ROI through social media listening The conversation around social media listening can give the impression that it’s one of the more straightforward aspects of brand social strategy You listen you track brand mentions and sentiment and you see how things move over time.