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Viral marketing is very rapid in Indonesia by word of mouth as a means of everyday communication make the product widely circulated in the community However studies that discussed the viral is still relatively small so the authors are interested in reviewing the review of viral marketing in the perspective of Islamic law Issues to be.

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understanding the concepts and benefits of viral marketing

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PDF fileJurnal Pendidikan Tata Niaga (JPTN) Volume 06 Nomor 03 Tahun 2018 ISSN 23376708 77 PENGARUH VIRAL MARKETING ONLINE CONSUMER REVIEWS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHOPEE DI SURABAYA Nur Laili Hidayati Mahasiswa Program Studi Pendidikan Tata Niaga Fakultas Ekonomi Universitas Negeri Surabaya email .